What's the difference between a concept and a static?
A concept is one researched design idea — the angle, the hook, the layout. Each concept is then executed as five copy and layout variants, which gives you five finished statics to test against each other. The concept is where the thinking goes; the variants are how you find out which version of that thinking actually converts.
What's actually included?
Weekly angle research, hook and copywriting, full static production, two revision rounds per batch, winner iteration on ads that are working, and a Monday delivery with a written breakdown of every concept. Not included: media spend and media buying — that stays with you or your in-house buyer.
Do you make video or UGC ads?
No. Statics only, deliberately. Volume is what makes creative testing work, and statics are the format where we can produce enough net-new variations each week to actually find winners. A studio that does everything at low volume isn't solving the problem you have.
Can I just pay and start, without booking a call?
Yes. The Test Batch is fully self-serve: you pay, and you're taken straight to a five-minute onboarding form where you give us your brand, products, the concepts you want to see and anything we must not say. There's no call at all, and your 7-day clock starts the moment you submit it.
On the retainers, there's a "Subscribe now" link on each card if you've already made up your mind. Paying takes you directly to our calendar to book your brief call — that call is where we take your angles, brand guidelines and guardrails, and it's where your 7-day delivery clock starts. So you skip the sales conversation, but you still get the onboarding one. If you'd rather talk it through before paying, book a strategy call instead and we'll handle it in one go.
What happens if you miss the 7-day deadline?
On a Test Batch you get a full refund. On a retainer your next month is free. The clock starts at your brief call, and delivery timing is entirely within our control — so if we miss it, that's on us, not on you. No forms to fill in and no argument about it.
Do you handle media buying?
No. We focus exclusively on the creative — that's where most agencies blur the line and where most underperformance hides. We're happy to share insights with your in-house buyer or agency, but the budget stays in your hands.
What if we already have an in-house designer?
That's common. We run as a parallel lane focused purely on weekly testing volume, while your in-house team handles brand and evergreen assets. The two feed each other.
What's the minimum commitment?
Retainers run on a 3-month minimum, then continue on 30-day rolling terms you can cancel any time. Three months is the honest window: month one calibrates your brand voice, month two tests broadly, month three compounds what won. If you'd rather see the work first, the £450 Test Batch has no commitment at all and is credited in full against month 1 if you continue.
