Privacy Policy

1 Important information and who we are

Privacy policy

This privacy policy gives you information about how Creatiq collects and uses your personal data through your use of this website, including any data you may provide when you enquire about or purchase a service from us.

This website is not intended for children and we do not knowingly collect data relating to children.

Controller

Creatiq is the controller and responsible for your personal data (referred to as "Creatiq", "we", "us" or "our" in this privacy policy). Creatiq is a business based in the United Kingdom.

If you have any questions about this privacy policy, including any requests to exercise your legal rights (section 9), please contact us using the information in section 11.

2 The types of personal data we collect about you

Personal data means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:

• Identity Data — first name, last name, job title and the name of the business you represent.
• Contact Data — billing address, email address and telephone number.
• Financial Data — payment card details. These are collected and stored directly by our payment processor, Stripe, and are not stored by us.
• Transaction Data — details about payments to and from you and details of the services you have purchased from us.
• Technical Data — internet protocol (IP) address, browser type and version, time zone setting and location, operating system and platform, and other technology on the devices you use to access this website.
• Client Content Data — the brand assets, product imagery, brand guidelines, ad account information and creative feedback you provide to us so that we can produce your ad creative.
• Usage Data — information about how you interact with and use our website and services.
• Marketing and Communications Data — your preferences in receiving marketing from us and your communication preferences.

We also collect, use and share aggregated data such as statistical data, which is not personal data as it does not directly or indirectly reveal your identity.

We do not collect any special categories of personal data about you (such as details of your race, religion, health, or political opinions), and we do not collect information about criminal convictions or offences.

3 How is your personal data collected?

We use different methods to collect data from and about you, including:

Your interactions with us

You may give us your personal data by booking a call with us, corresponding with us by email, or providing information during onboarding and delivery. This includes personal data you provide when you:

• enquire about or apply for our services;
• book a strategy or onboarding call;
• purchase a service from us;
• request marketing to be sent to you; or
• give us feedback or contact us.

Automated technologies or interactions

As you interact with our website, our hosting provider automatically collects limited Technical Data about your equipment and browsing actions through server logs. See section 10 for details of our approach to cookies.

Third parties

We may receive personal data about you from the following third parties:

• Calendly (based outside the UK) — when you book a call with us;
• Stripe (based outside the UK) — Transaction Data when you purchase a service;
• Netlify (based outside the UK) — Technical Data through website hosting and server logs;
• Publicly available sources such as Companies House, business websites and the Meta Ad Library, where we research prospective clients before contacting them.

4 How we use your personal data

Legal basis

The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following:

• Performance of a contract with you — where we need to perform the contract we are about to enter into, or have entered into, with you.
• Legitimate interests — where it is necessary to conduct our business and pursue our legitimate interests. We consider and balance any potential impact on you and your rights before processing your personal data on this basis.
• Legal obligation — where processing is necessary for compliance with a legal obligation we are subject to.
• Consent — where we have obtained your active agreement to use your personal data for a specified purpose, such as subscribing to marketing emails.

Purposes for which we will use your personal data

Direct marketing

You will receive marketing communications from us if you have requested information from us or purchased services from us and you have not opted out of receiving that marketing.

Third-party marketing

We will get your express consent before we share your personal data with any third party for their own direct marketing purposes.

Opting out

You can ask us to stop sending you marketing communications at any time by following the opt-out link in any marketing communication, or by contacting us using the details in section 11. If you opt out, you will still receive service-related communications that are essential for administrative or client service purposes.

5 Disclosures of your personal data

We may share your personal data with the parties set out below for the purposes described in section 4:

• Stripe — for processing payments and storing payment details;
• Calendly — for scheduling calls;
• Netlify — for hosting this website;
• Google (Google Drive and Gmail) — for delivering your creative batches and for correspondence;
• Fontshare — which serves the typefaces used on this website and may receive your IP address as a result;
• Professional advisers including accountants and legal advisers where necessary;
• HM Revenue & Customs, regulators and other authorities where we are required to report processing activities;
• Sub-contractors and freelancers who assist us in producing your creative, and who are bound by confidentiality obligations.

We may also share your data with third parties to whom we choose to sell, transfer or merge parts of our business or our assets. If a change happens to our business, the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes, and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6 International transfers

Some of our service providers are based outside the United Kingdom, so their processing of your personal data will involve a transfer of data outside the UK, to countries whose laws may not provide the same level of data protection as UK law.

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring that at least one of the following safeguards is in place:

• we transfer to countries that have been deemed by the UK to provide an adequate level of protection for personal data; or
• we use specific contracts approved for use in the UK — such as the International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses — which give personal data the same protection it has in the UK.

7 Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8 Data retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements.

To determine the appropriate retention period, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process it, and whether we can achieve those purposes through other means.

By law we have to keep basic information about our clients (including Contact, Identity, Financial and Transaction Data) for six years after they cease being clients, for tax purposes.

Brand assets and creative files you provide to us are retained for the duration of our engagement and for a reasonable period afterwards so that we can respond to queries about work delivered. You may ask us to delete them sooner — see section 9.

9 Your legal rights

You have a number of rights under data protection laws in relation to your personal data. You have the right to:

• Request access to your personal data (commonly known as a "subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
• Request correction of the personal data we hold about you, so that any incomplete or inaccurate data is corrected.
• Request erasure of your personal data where there is no good reason for us continuing to process it. We may not always be able to comply with your request for specific legal reasons, which will be notified to you at the time.
• Object to processing where we are relying on a legitimate interest as the legal basis. You also have an absolute right to object at any time to processing of your personal data for direct marketing purposes.
• Request the transfer of your personal data to you or to a third party, in a structured, commonly used, machine-readable format.
• Withdraw consent at any time where we are relying on consent to process your personal data. This will not affect the lawfulness of any processing carried out before you withdraw your consent.
• Request restriction of processing of your personal data in certain circumstances — for example while its accuracy is being established, or where our use is unlawful but you do not want it erased.

If you wish to exercise any of these rights, please contact us using the details in section 11.

No fee usually required

You will not have to pay a fee to access your personal data or to exercise any of the other rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive, or we may refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data. We may also contact you to ask for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer if your request is particularly complex or you have made a number of requests. In that case we will notify you and keep you updated.

10 Cookies

Limited Technical Data is still processed by our hosting provider through standard server logs, and by Fontshare when your browser requests the typefaces used on this site. If you follow a link to Calendly or Stripe, those services operate their own cookies and privacy policies, which we do not control.

If we introduce analytics or advertising technology in future, we will update this policy and, where required, ask for your consent before those cookies are set.

11 Contact details

If you have any questions about this privacy policy, about the use of your personal data, or you want to exercise your privacy rights, please contact us:

• Email: getcreatiq@gmail.com

Email is the fastest way to reach us and we monitor it on working days. If you need a postal address in order to exercise any of your legal rights or to serve a formal notice, please ask us by email and we will provide one.

12 Complaints

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues — www.ico.org.uk. We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

13 Changes to this privacy policy and your duty to inform us of changes

We keep our privacy policy under regular review. This version was last updated on the date shown at the top of this page.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

14 Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.